Trend Report

by goingvogueonline

On a recent outing to the mall, I picked up on an upcoming trend: coated denim. It is a new and interesting concept, which gives the denim a rough, leathery look and makes them feel as if they are coated in wax. The coating is done using pigment, acrylic or polyurethane coating. Pigment coating provides the denim a new look and experience after every wash. However, acrylic and polyurethane  act as a transparent coating, which protects the fading properties. It also gives the fabric a protective breathable layer with stain resistant properties. The luster and feel of the fabric are also improved.  What are your thoughts on this new trend?

J.Brand. J.Brand. Rich and Skinny. J.Brand. J.Brand.